Exclusive Pet
Product Media Showcase
InterContinental
New York Barclay Hotel
111 East 48th Street
2nd Floor-Parlor Suites
New York, New York 10017
Tuesday, March 27, 2012
12:00 PM to 6:00 PM
Contact:
Pet Socialite Inc.
888-286-6475
info@petsocialiteevents.com
This event is not open to the public. Healthy Mind Healthy Body is a Media and VIP Invitation only experience.
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CASE STUDIES
Art-Casso
Founded in 2006, Art-Casso was conceived so that pets and their
owners could create paw paintings to cherish without making a mess.
In 2010, after purchasing a majority interest in Company, Joanna Sasso,
a marketing executive, wanted to revitalize the Company’s image.
As a participant in the 2011 Christmas in July showcase, Pet Socialite
Events helped her construct a public relations campaign which focused
on the paw painting as an activity that enhances the animal-human
bond. The snowball effect began with Pet Trend Expert Charlotte Reed
demonstrating her dogs’ and cats’ art work on a national morning show
which soon after, led to the kits being shown on Live with Regis and
Kelly! and Good Morning America. Sasso continues to work with pet
branding and marketing expert Charlotte Reed in her private consulting
practice. “We enjoy working with Charlotte because she has helped
us to think outside the box and to truly create a unique and on trend
marketing and public relations campaign for the 2012 year.”
American Digs
American Digs was founded by Erica Beaudry and Brandon Auger,
while the two were at Purdue University Business School. The canine
apparel company supports the national economy by manufacturing all of
their products in the USA. While most pet product manufacturers use
a wholesale model as a primary growth strategy, American Digs relies
on a direct to consumer sales philosophy. Based on a recommendation
from another Pet Socialite Event vendor, the principals decided to
participate in the November 2011 Home, Garden & Safety showcase.
Although breaking news hindered event attendance, the Company
products were featured on national and local TV morning shows and
notable blogs throughout the country. After an appearance on Fox &
Friends, the Company sold 75 Quilted Puffer Coats at $49 within a two
hour time period. According to Erica Beaudry, “The media exposure
coupled with sound consulting advice propelled sales to a place that I
thought we would be within a year, not after three months in business.”
Wagging Tail Portraits
A graduate of Parsons School of Design in New York City, Sherry
Kendall worked as an illustrator and portrait artist for twenty-nine
years. For the last seven years, Kendall as the founding artist has
delighted pet owners with her ornaments and paintings. After listening
to pet trend expert Charlotte Reed discuss Pet Socialite Events and its
media showcase as a unique opportunity for pet product companies,
manufacturers and designers to meet mainstream media on Sirius XM
radio, Kendall called to participate in the holiday showcase which was
scheduled the next day. Prior to participating, all vendor products are
evaluated by Reed to assure appropriateness, safety and enhancement
of the animal-human bond. As a result of her participation in PSE,
Kendall’s hand-painted ornaments were selected as the only pet item
in O Magazine‘s “Oprah Favorite Things 2011” as well as in an
abbreviated version of the list for the online magazine. Once the domino
effect kicked in, Kendall and her ornaments were also featured on the
Gayle King Show, Good Morning America and Baltimore Sun. Kendall
states, “due to the abundance of holiday orders, I will not be able to
fulfill them until January 2012."
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